I SCALE
GROWTH ENGINES.

Akshay Madhavan, a Growth Analytics Leader with 5+ years of experience translating data into scalable revenue outcomes. Experienced in managing ₹1Cr+ monthly budgets and delivering up to 6500% ROAS, I design growth systems that scale sustainably.

Let's Talk Growth → LinkedIn ↗
GROWTH ENGINE · ACTIVE GROWTH ENGINE PAID MEDIA ANALYTICS PRODUCT FUNNEL RETENTION
6500%
Peak
ROAS
170%
YoY Revenue
Growth
350%
Revenue
Growth
500%
Online Channel
Growth
5+
Years of
Experience
SCROLL TO EXPLORE
Growth Analytics ✦
Paid Media Strategy ✦
Marketing Automation ✦
ROAS Optimization ✦
Data-Driven Decisions ✦
Revenue Scaling ✦
A/B Testing ✦
Full-Funnel Growth ✦
Growth Analytics ✦
Paid Media Strategy ✦
Marketing Automation ✦
ROAS Optimization ✦
Data-Driven Decisions ✦
Revenue Scaling ✦
A/B Testing ✦
Full-Funnel Growth ✦
Akshay Madhavan, Growth Analytics Leader
5+
Years
in Growth
// About Me

I design and scale data-driven growth systems.

I am a Growth Analytics Leader based in Bengaluru with a strong foundation in data-driven marketing and full-funnel strategy. My experience spans fintech, edtech, and insurance, where I have consistently delivered measurable business impact in complex and competitive environments.

With an engineering background and an MBA in marketing, I approach growth through a combination of analytical rigor and strategic execution. I specialize in building scalable acquisition systems, optimizing conversion funnels, and implementing automation that improves efficiency and decision-making.

I work at the intersection of strategy, analytics, and execution, enabling organizations to scale revenue through structured experimentation, performance marketing, and data-backed decision frameworks.

₹1Cr+
Monthly Ad Budget
100+
Hours Saved / Month
3
Industries Scaled
9+
Countries Managed
// Want to know more? View LinkedIn Profile ↗ Get In Touch
Key Growth Metrics
6500%
ROAS scaled from 1400%, paid media overhaul across all channels
MPOWER Financing
170%
Year-over-year revenue growth driven by weekly analytics insights
MPOWER Financing
350%
Revenue growth achieved while cutting Cost Per Sale by 30%
USDC Global
500%
Online channel growth with 175% ROI and 40% cost reduction
ICICI Prudential Life
How I Operate

Growth Philosophy

📊
Data First, Always
Every growth decision is anchored in data. I build dashboards, automate reporting, and establish KPI frameworks so teams act on signals, not just gut feel.
01
⚡
Full-Funnel Ownership
I own the entire growth loop, from paid acquisition and landing page CRO to lead nurturing automation. I don't hand off, I close loops.
02
🔁
Compound & Automate
Manual work doesn't scale. I build automated systems, reporting, workflows and tagging, that free teams to focus on strategy, not execution.
03
// Like how I think? See It In Action →
Proof of Work

Case Studies

Case Study 01
From Information to Story: How Redesigning a Product Page Almost Doubled Conversions
ICICI Prudential Life Insurance
87.5% Lift in Traffic-to-Lead 7.5% → 14% Conversion Rate UX + CRO
+
The Problem
The landing page for ICICI Prudential Life's guaranteed return plan was a wall of information, product features, policy terms, benefit tables, all structured for compliance, not for customers. Traffic-to-lead conversion sat at 7.5%. Visitors were arriving, reading, and leaving without acting. We knew the product was strong. The page wasn't doing it justice.
What We Did
  • Mobile-first redesign:Rebuilt the entire page architecture starting from the smallest screen, ensuring every element earned its space.
  • Storified structure:Replaced information-dump layout with a narrative flow, opened with a powerful headline featuring 2 core benefits on the first fold.
  • Online benefit hook:Surfaced the digital-exclusive benefit prominently in the hero fold to incentivise immediate action.
  • Persona-based recommendation:Added "Recommended for you" section matching user profiles to plan benefits.
  • How the plan works:Created illustrated step-by-step explanation with an embedded video, reducing cognitive load on complex insurance mechanics.
  • 3 simple steps to buy:Collapsed the purchase journey into a visual three-step guide.
  • Trust layer:Added "Why choose ICICI Prudential Life?" with verified trust markers (awards, claim settlement ratio, customer base).
  • FAQs from real customers:Compiled questions directly from call recordings and sales team interviews, not generic FAQs.
💡 Key Insight
Relevant information, presented in the right sequence, converts better than more information. Customers don't need to know everything, they need to understand enough to act. By moving from an information architecture to a storytelling architecture (and doubling the page length to do it), traffic-to-lead conversion grew from 7.5% to 14%, an 87.5% increase. The insight echoed across every product page we touched after this.
Case Study 02
90 Minutes to 10 Minutes: Automating Budget Reporting Across Marketing Platforms
USDC Global → MPOWER Financing
89% Time Reduction 100+ Hours Saved / Month Marketing Automation
+
The Problem
Every month, the marketing team spent 90+ minutes manually consolidating ad performance data across Google Ads, Meta, and CRM platforms into a budget report. The process was error-prone, repetitive, and left no time for analysis. The report answered "what happened", never "what should we do next." Budget decisions were being made on stale data, often days after the fact.
What We Did
  • Mapped all data sources:Audited every platform feeding into the report, Google Ads, Meta Ads Manager, CRM exports, and manual trackers.
  • Built a unified budget sheet:Created a single master dashboard using automated API pulls and structured data templates that refreshed daily.
  • Cross-platform normalization:Standardized KPIs (spend, impressions, conversions, CAC) across platforms into a single comparable view.
  • Predictive layer:Added month-end projection formulas using pacing rates, so the team could see budget burn trajectory and course-correct mid-month.
  • Replicated at MPOWER:Adapted the same system for MPOWER Financing's global paid media operation across 9+ countries, reducing reporting time from 80 minutes to under 10.
💡 Key Insight
The real cost of manual reporting isn't the 90 minutes, it's the strategic decisions that never happen because the team is too busy building the report. By automating the consolidation layer, we unlocked time for weekly budget optimization, scenario planning, and channel rebalancing. At MPOWER, this system alone freed up ~100 hours per month across the team, time that directly contributed to the ROAS scaling work that followed.
Case Study 03
Reviving Paid Media: From Zero to 6500% ROAS Across 9+ Countries
MPOWER Financing
6500% Peak ROAS 170% YoY Revenue Growth 9+ Countries Scaled Paid Media Strategy
+
The Problem
In early 2025, MPOWER Financing paused all paid media. The intent was cost savings, but the data told a different story. The volumes in India fell below 2022 levels. In Ghana and Nigeria, growth stalled at 1.0x year-over-year. Competitors (Prodigy Finance, Avanse) began bidding on MPOWER's own branded keywords, capturing high-intent traffic that should have been ours. Brand search volume, a leading indicator of awareness, flatlined for the first time in three years. Organic and affiliate channels, without paid media amplification, could not compensate. The funnel was starving at the top.
What We Observed
  • India traffic drop:MPOWER's share of India web traffic dropped by 26.38 percentage points while Prodigy (↑7.37pp) and Avanse (↑7.29pp) gained.
  • Residual conversions:Even after pausing paid, 15% of volume still attributed to past campaigns via cookie retention (90 days) and browser auto-fill.
  • Upper funnel impact:54% of paid media impact came from awareness campaigns, not just branded search, proving the upper funnel was driving delayed conversions months later.
  • ROI proof point:A 2024 analysis showed $7.6M in paid spend drove $75.3M in total funnel value (10% CAC) when cross-channel uplift was included.
The Strategy We Built
  • Data-backed business case:Built a comprehensive paid media investigation (presented to leadership) quantifying the cost of not advertising, lost brand share, stalled volumes, competitor gains.
  • Phased pilot approach:Proposed a $150K phased pilot (Phase 1: Aug–Sep, Phase 2: Oct–Nov) targeting three market types, defend markets (India, Nigeria, Ghana), expand markets (Bangladesh, Nepal, Pakistan), and domestic markets (US, Canada).
  • AdAi integration:Deployed AdAi for branded keyword campaigns, a tool that only bids when competitors are actively bidding, reducing average CPC by 28% and saving $4K in the initial test window.
  • Signal-based targeting:Worked with iQuanti to expand application-stage tagging, feeding real-time quality signals back to Google, improving Eligibles-to-ID Verified conversion from 25% to 28%.
  • Country-level playbooks:Assigned defensive vs. offensive strategies per market based on competition intensity, organic penetration, and referral network strength.
  • Scaled to profitability:From the pilot, steadily expanded across markets, optimizing channel mix, creative, and audience targeting, ultimately reaching 6500% ROAS and contributing to 170% YoY revenue growth.
💡 Key Insight
Paid media has a long tail, and an equally long absence tail. When you stop advertising, the damage doesn't show immediately (cookies persist, direct traffic buffers the drop), but the compounding erosion shows up 2–3 quarters later across every channel. The playbook for reviving paid isn't just about turning campaigns back on, it's about making the case with data, starting with precision, and scaling only what the numbers justify. That's how a $150K pilot became a global operation running at 6500% ROAS.
// Ready to create your own case study? Let's Build Together → See My Experience
Career Timeline

Work Experience

May 2024–Present
Bengaluru
MPOWER Financing (Fintech)
▲ Promoted Nov 2025
Senior Analyst,Growth Analytics
  • Owned end-to-end analytics for the digital marketing team, delivering weekly insights that drove 170% YoY revenue growth.
  • Spearheaded paid media strategy across all channels, growing spend efficiency and scaling ROAS from 1400% → 6500%.
  • Collaborated with C-suite to define growth KPIs and strategy, driving a 3× improvement in overall marketing efficiency.
  • Executed website A/B testing programs that improved traffic-to-lead conversion by 20%.
  • Built Tableau and Looker Studio dashboards that cut data analysis time by 70%.
  • Improved site tagging coverage from 70% to 95%, unlocking richer campaign optimization signals.
  • Automated paid media reporting, saving 100+ hours per month for strategic work.
6500% ROAS
170% YoY Revenue
100hrs Saved/Month
Apr 2023–Apr 2024
Bengaluru
USDC Global (Edtech)
★ Best Performer Q1 & Q2
Performance Marketing Manager
  • Delivered 350% YoY revenue growth while simultaneously reducing Cost Per Sale by 30%.
  • Managed ₹50L/month advertising budget with 200% ROAS, consistently met aggressive revenue targets.
  • Automated daily performance reports and built a budget consolidation dashboard, cutting reporting effort by 89%.
  • Designed multi-channel marketing automation workflows across email, SMS, and WhatsApp for lead nurturing at scale.
350% Revenue Growth
₹50L Budget Managed
-30% Cost Per Sale
Aug 2020–Jan 2023
Mumbai
ICICI Prudential Life Insurance
★ Top 5% · 3× Impact Award
Digital Product Marketing Manager
  • Launched go-to-market strategies for two guaranteed return plans, driving large-scale online adoption.
  • Grew online channels 500% YoY and achieved 175% ROI, while cutting costs by 40%.
  • Boosted traffic-to-lead ratio by 87.5% through customer journey mapping and UI/UX optimization.
  • Conducted keyword research and built SEO-optimized pages to capture high-intent organic traffic.
500% Channel Growth
87.5% Lead Ratio Lift
175% ROI
// Impressed by the track record? Hire Me → See My Skills
Capabilities

Skills & Expertise

Growth & Marketing
Performance Marketing
95%
Growth Strategy
90%
Marketing Automation
88%
A/B Testing & CRO
85%
Lead Generation
92%
Data & Analytics
Data Visualization
92%
Google Analytics
90%
Tableau
88%
Paid Media (Google/Meta)
94%
Salesforce
80%
Google Ads Meta Ads Bing Ads LinkedIn Ads Quora Ads Google Search Console Google Tag Manager Looker Studio WhatsApp Automation Email Marketing SMS Workflows SEM / SEO Product Management AdAi
// Need these skills on your team? Let's Talk →
What People Say

Testimonials & Recommendations

★★★★★
"I had the pleasure of managing Akshay for two years. Throughout his tenure, he owned paid media, martech, and analytics - he’s one of the strongest operators I’ve worked with!

He combines sharp analytical thinking with a high level of discipline and ownership. When our paid media strategy needed a reset, Akshay stepped in, led the analysis, and helped relaunch campaigns with a significantly improved cost structure. He drove a meaningful reduction in CAC and set a stronger foundation for scalable growth.

What sets him apart is not just his technical skill, but how he shows up as a teammate. He’s highly collaborative, dependable under pressure, and consistently delivers high-quality work without needing direction. Whether it’s building out analytics infrastructure, running rigorous A/B tests, or supporting cross-functional teams with clear, actionable insights, Akshay operates at a level well beyond his experience.

He’s the kind of person you trust with critical problems, and the kind of teammate every team wants more of.

I would hire him again without hesitation."

Claire Almand
Claire Almand
Director - Growth Marketing, MPOWER Financing
★★★★★
"Akshay is not just a colleague, he's the kind of teammate you dream of having by your side. From the moment I joined the team as a newbie, Akshay's guid ance was invaluable. He mentored not just me, but the entire batch of new joiners, making sure we felt supported and equipped to navigate the sometimes-murky waters of our new roles.

What truly sets Akshay apart is his unwavering sense of ownership. He doesn't shy away from challenges, instead embracing them with a can-do attitude that's truly inspiring. I've seen him take projects from conception to completion, meticulously managing every step along the way. He goes above and beyond the call of duty, often putting in the extra mile to ensure deliverables exceed expectations.

But Akshay's dedication extends beyond mere hard work. He has a knack for seeing the bigger picture, for turning raw data into actionable insights. His observations are sharp and insightful, and his ability to interpret information and extract key takeaways is nothing short of impressive. This, coupled with his clear and structured thinking approach, makes him an invaluable asset in the ideation of new business propositions.

I can confidently say that Akshay was a key player in our team's success. His dedication, ownership, and sharp mind made him a pillar of support and a driving force behind countless successful business initiatives. If you're looking for a reliable, results-oriented teammate who can think critically, take initiative, and inspire those around them, look no further than Akshay. He's a true gem, and I wholeheartedly recommend him for any opportunity that comes his way."

Guruvignesh S
Guruvignesh S
Colleague, ICICI Prudential Life Insurance
★★★★★
"Akshay is a person with whom, while working, I learnt a lot of skills and life skills. Professionally, he taught me how to be extremely organised with everything flowing in and out of my work. He taught me how to be significantly calmer and composed in situations when I was facing a turmoil, be it work or personal problems. He also taught me how to balance everything, from having fun at work to working resiliently with a gradual increase in focus. I also learnt how to prioritize relevant things above others. This man's full of talent and focus, along with a really humble nature and an extremely supportive colleague to work with. My recommendations would actually be for all the top brands out there. Get hold of this guy before it's too late. Best asset for any brand out there. Anybody would love working with him."
Anirudh Singh Rathore
Anirudh Singh Rathore
Colleague, ICICI Prudential Life Insurance
★★★★★
"I had the pleasure of working closely with Akshay at MPOWER Financing, where he consistently impressed me with his analytical rigor and strategic vision. He brings remarkable passion to his work, approaching every complex growth challenge with an unwavering positive attitude.

Akshay was my definitive go-to person whenever I needed support with deep data analysis, creating high-impact dashboards (Tableau/Looker Studio), or navigating the entire landscape of digital marketing tools and resources. He has a unique gift for translating complex datasets into actionable, revenue-generating strategies, particularly across performance marketing and community building. Beyond his technical prowess, he is a fantastic collaborator who lifts the team. I strongly recommend Akshay to any organization looking for a growth leader who lives at the intersection of data and execution."

Immy
Mohammed Imran A
Colleague, MPOWER Financing

// Explore full recommendations on LinkedIn ↗

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Academic Background

Education

MBA in Marketing
NMIMS Mumbai
2018 – 2020  ·  GPA 3.29 / 4.0
Case Competition Finalist × 3
B.Tech, Information Technology
Madras Institute of Technology, Chennai
2013 – 2017  ·  GPA 8.39 / 10
Strong analytical & technical foundation
// Strong foundations drive strong outcomes. Work With Me →
Recognition

Awards & Achievements

🚀
Promoted to Senior Analyst, Growth Analytics within 18 months at MPOWER Financing
Nov 2025
🏆
Best Performer Award, Q1 & Q2 at USDC Global
2023
⭐
Top 5% Achiever across ICICI Prudential Life Insurance
2021 – 2022
🎖️
3× Impact Award Winner at ICICI Prudential Life Insurance
2022 – 2023
🥇
Campus Winner, Optum Stratethon Case Study Competition
2019
🏅
National Finalist, Blackbuck Xccelerate Product Management Case Competition
2019
🎯
Campus Finalist, Philips ThinkUp Challenge Case Study Competition
2019
// Add the next win to this list — together. Let's Talk Growth → View Case Studies
// Ready to Drive Your Growth

LET'S BUILD
SOMETHING
BIG.

Looking for a Growth Manager who owns outcomes, not just activity metrics? Let's talk.

Email Me → View LinkedIn ↗
Emailmakshay96@gmail.com
Phone+91-9600112949
LocationBengaluru, India